NFT launch · Discord overhaul
McLaren Automotive
Partnered with McLaren Automotive and McLaren Racing on influencer campaigns to fill whitelist spots, then overhauled their Discord.
Campaign results
The engagement
M3TA’s published McLaren case describes influencer campaigns supporting whitelist participation, followed by a Discord overhaul for McLaren Automotive and McLaren Racing. The creator work and the community work belong to the same visitor journey: discovery, interest and an owned destination.
What the published figures describe
The existing case records $3M+ generated, 70K+ new members in 30 days, a 650% membership increase and a 3,400% engagement increase. These are figures reported for that engagement. They should be read with the stated member-growth window and are not a forecast for another launch.
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