1. Access
Check whether the pages that matter are public, indexable and rendered as meaningful HTML. Review robots rules, canonical links, status codes and internal links.
2. Entity clarity
Record the names, descriptions, people, services, sectors and locations used across the official site and trusted profiles. Differences are normal, but contradictions make the entity harder to resolve.
3. Answer quality
Collect the questions buyers ask before a shortlist, proposal or launch. Check whether an official page answers each one clearly before it turns into a sales message.
4. Evidence
Map important claims to case studies, client-owned data, credible publications or clearly stated methods. Repeat the review with a fixed prompt set and record the answer, source and date.
