McLaren Automotive
NFT launch · Discord overhaul
View project →Strategy
Web3 Marketing
Bring your launch, creator activity and community into one plan. Go-to-market support for tokens, protocols and products.
Who it is for
Web3 projects planning a launch or their next stage of growth.
Areas of focus
- Positioning and campaign narrative
- Launch planning across channels
- Creator and community activity
- Reviewing results and planning the next stage
Connect the channels
A campaign needs somewhere useful to send attention. Creator activity, social content and community readiness should be planned together around the same launch or product milestone.
Build the launch around a real milestone
A token announcement, protocol release, NFT launch and exchange campaign each ask different things of an audience. Define the product, priority market, message and next action before deciding how much creator or community activity the plan needs.
Turn the narrative into an operating plan
Set the announcement sequence, creator brief, social calendar and community handover together. Give the team owners, dates, approved information and a route for answering questions when attention arrives.
Keep product evidence close to the campaign
Use accessible product explanations, original sources and clear updates. Campaign reporting should show what was delivered and what people did, with client-held outcomes linked only where they can be attributed.
Related published work
Questions before we start
Do you work with tokens, protocols and exchanges?
These can require different campaign structures. Share the product stage, launch milestone, markets and audience so we can assess the useful scope.
Do all projects need a Discord?
No single channel fits every product. Decide whether the audience needs an owned community, direct product access or another destination before adding a server to the plan.
What should a launch brief include?
Product description, milestone and dates, target audience, priority markets, approved claims, budget and existing tracking. Include the people responsible for product and campaign approvals.
Start with your brief
Tell us what you are building, your launch stage, priority markets and the milestone ahead.
Let’s talk about your project
Share a few details and we will follow up to discuss the scope.
Start a conversation