OKX × WLFI
Creator campaign · X
View project →Creators
Influencer Marketing & Social Growth
Connect your project with creators who reach the right audience. Campaigns shaped around your market, message and next milestone.
Who it is for
Brands and projects looking to build awareness through creator campaigns.
Areas of focus
- Creator and audience fit
- Campaign messaging and creative direction
- Coordinated creator activity
- Campaign performance and learnings
The campaign starts before outreach
The first step is defining the audience and action. A launch, waitlist campaign and token narrative each need different creators and different proof points. The brief should state what can be said, where it can run and how the outcome will be measured.
Audience fit comes first
A smaller creator with credible community fit can be more useful than a larger account whose audience has no reason to act. Selection considers audience relevance, geography, platform and the campaign itself.
Different creators do different jobs
Instagram and short-form creators can introduce a product through visual content. X KOLs can carry a timely narrative or launch discussion. Telegram channel operators can reach a specialist community. Kick and Twitch streamers can demonstrate a product live. The campaign brief decides which formats fit.
A shortlist you can assess
Review channel links, recent content, audience countries and languages, category fit and previous partnerships. Agree deliverables, approvals, disclosure requirements, fees and tracking before confirming a placement. Availability and audience evidence are checked for the specific campaign.
Coordinate the handover
Creators need an accurate brief and a destination that is ready for their audience. Match the posting schedule to the landing page, community support and product milestones, then capture delivery evidence and learning after publication.
Related published work
Questions before we start
Can a campaign span several platforms?
Yes. Give each platform a defined role and adapt the creative to its audience. A stream, X post and Instagram Reel should not be treated as interchangeable placements.
Can we target a region or language?
Share the countries and languages you need. We will assess audience fit and current availability against that brief rather than infer geography from a creator’s location.
Do you guarantee views or conversions?
Scope, deliverables and reporting are agreed for each campaign. Published case results describe particular engagements and are not guarantees for a future campaign.
Start with your brief
Share your product, target audience, campaign dates and the result you want to work towards.
Let’s talk about your project
Share a few details and we will follow up to discuss the scope.
Start a conversation